3 Quick Tips: How to Get Quality Content for Your Website
If you’re like a lot of companies out there, then you might be having some trouble keeping a steady stream of new and valuable content on your website and social sites.
New and relevant content is important for your SEO goals because it signals to search engines that your website is current, legitimate and useful to search engine users. More importantly, it keeps your visitors interested in your site, helps you attract new visitors and can play a significant role in increasing your conversion rate.
But coming up with new and interesting content on a regular basis can take a lot of mental energy and time away from you. Use the 3 quick tips below to easily create more content with fewer headaches:
Quick Tip #1: Write your content so that it is scalable
This is tactic that, when implemented at the copywriting level, can save you hours upon hours of future time spent writing new content. Rather than having you copywriters and bloggers create content designed for one blog post or one webpage, get them to think in a mindset geared towards the long-term.
By developing content that can be easily re-scaled to suit multiple online mediums, you can seamlessly adapt your latest content’s writing style to fit a number of social sites, blogs and webpages. Your content can be scalable from small to large, or large to small. It all depends on what your readers are interested in and what kind of content your website is lacking. If you have plenty of Twitter posts but not enough blog posts, take a cue from one of your most popular Tweets and create a blog post out of it. If you have a webpage that is attracting a significant amount of visitors, scale that content down into subcategories and create in-depth blog posts from it.
By thinking about the ways that content can be re-scaled, your writers will not only be drawn toward relevant subjects that offer the most flexibility, but they will also begin writing with a style that is easily adaptable to multiple content sizes. This will save both your copywriters and your company valuable time in the future.
Quick Tip #2: Reuse internal content
Your company likely has piles of internal documents that you might assume nobody online wants to see. Well, that’s where you’re wrong. People want examples, tips and advice on every subject under the sun and they want to be able to find it online. Whether it’s the formatting guides you created for your project managers or the training manuals all new employees must read, your internal documents have something to offer both your website and its visitors.
Simply make a few minor adjustments to your internal documents and offer them to the public as valuable resources. It’s a good idea to adjust any technical jargon if you want the documents to be useful to visitors outside of your industry. Add a catchy title and a short HMTL text intro that can be indexed by search engines, and you’ve created a valuable piece of new content using next to zero additional energy.
Market your employee training manual as an informative ebook about “creating a productive working environment.” Share your style guide as “a complete handbook to managing your taxes.” Whatever it is you do, there are people who want to learn how to do it. This is a great opportunity for you to help those people while easily creating new content.
Quick Tip #3: Archive everything
While archiving isn’t necessarily “creating” new content, it is making more content available on your website. Break the habit of removing old webpages and information completely and, instead, add them to your Archives page.
If you created some content to inform people about an event you held last September, don’t delete the information once the event has ended. Simply add the information to your archives and include a link to the updated content that you’ve likely posted since then. This will increase the total amount of content on your website, as well as help your internal linking strategy. When search engine spiders come to crawl your website, they’ll see that you have tons of great content and they’ll be able to easily access it through all of your internal links.
While you should always strive to create unique, new, and refreshing content for your website, we understand that this just isn’t always possible. These quick tips will help you save time and energy while continuing to post new and relevant content for your website visitors.
Do you have a different idea for easily creating new content? Tell us in the comments section below!