Manufacturing may not be what it was in the 1950s, but it’s still an essential industry to the United States with a rich, proud heritage.
But there’s still plenty of economic opportunity for manufacturers, especially in America. The Internet specifically has a whole range of different opportunities that manufacturers can all use to get the most for your marketing dollar.
Online, those opportunities lie in SEO.
Search engine optimization enables your manufacturing company to constantly promote itself on high-traffic websites like Google.
The more you work on your website to create a high-quality, helpful experience for your visitors, the more Google will recommend you in search results.
That’s the basis for manufacturing and industrial SEO.
But how do you use it to your advantage?
The answer lies in our list of the 10 best manufacturing and industrial SEO agencies in the world!
The 10 Best Manufacturing & Industrial SEO Agencies
Full Time Employees
|2||****||Pilot Fish||Website||$$$||Stow, Ohio||11-25|
|3||****||Stone||Website||$$$$||Ann Arbor, Michigan||26-50|
|4||***||Brick Marketing||Website||$$$$$||Boston, Massachusetts||26-50|
|5||***||Linchpin||Website||$$$||Raleigh, North Carolina||11-25|
|6||***||Pronto Marketing||Website||$$$$||Seattle, Washington||51-100|
|7||***||Fathom||Website||$$$||Valley View, Ohio||11-25|
|8||***||ebeacon||Website||$$$$||Overland Park, Kansas||11-25|
|9||**||Buzz Maven||Website||$$$$||Lexington, Kentucky||1-10|
|10||**||Net Marketing Advisers||Website||$$$||Denver, Colorado||11-25|
How SEO Works for Manufacturing & Industrial Companies
As stated above, SEO promotes your manufacturing business at all times. That’s 24 hours a day, 7 days a week, and 365 days a year.
SEO (and Internet marketing in general) doesn’t take any time off, which maximizes your ability to reach new customers at literally any time.
And all you need to start is a top-notch website.
But that website can’t be an old, single-page site from 1998. To succeed in SEO, you need a sleek, modern website with lots of helpful information and specific objectives.
You can create helpful information in a lot of different ways. Manufacturing companies usually use blogs or article pages to do that, allowing them to write about current events, manufacturing issues, and company updates.
This is a great idea for any manufacturing company since it helps website visitors see that you’re an up-to-date, authoritative source in your industry. That kind of credibility goes a long way in building relationships, especially with long-term manufacturing contracts.
Second, it’s important that you have specific objectives for your website. That means creating pages that are designed to get visitors to contact you directly to set up a contract.
Once you’ve done that, you can even test your website’s pages to see what wording, page elements, and even colors encourage your site visitors to become new leads.
Then, you can keep in contact with those leads to eventually create and close valuable contracts.
But the best part about SEO is the price.
SEO is famous for being one of the most affordable forms of marketing, even online. The initial costs are by far the most expensive part since they include buying a website and developing it.
But in terms of continued maintenance, you can use SEO for practically free.
In manufacturing, just one closed contract can pay for an entire year of SEO (and then some) since contracts range from several thousand to several million dollars each.
On average, SEO only costs a few hundred dollars a month. Tops, it can cost a few thousand dollars, if you want all the bells and whistles.
With that kind of ROI, SEO is clearly one of the most valuable marketing strategies for manufacturing firms in general.
So how do you find an SEO partner that’s right for you?
Find a Manufacturing & Industrial SEO Partner Today
With our list, you have an excellent starting point for finding an SEO partner for your manufacturing business.
To start, find an agency that sounds like it’d work for you.
You can do this by going with your gut. Choose an SEO agency from our list.
If you want, you can start with all 10 or just one.
Then, look around their website for information, portfolios, and testimonials.
Portfolios are arguably the most important part of an SEO agency’s website. Portfolios showcase the work that an agency has done in the past, and they give you an idea about what an agency can do for you in the future.
Testimonials are also important. It’s always good to hear about happy customers from an SEO agency because it means the agency will probably work hard for your satisfaction.
Afterward, you can contact them directly for more information.
This allows you to get more information from each agency, and you can even set up meetings to discuss a strategy that would work for your business.
Each agency will have a different approach to this step, but it’s important that you get lots of information from lots of sources.
Finally, decide which SEO agency is the right choice for you.
If you felt like you and an agency butted heads during a meeting, don’t go with them. SEO contracts can last upward of a year, meaning you’ll have a full year of arguments and disagreements.
On the other hand, if you felt like you clicked with an agency, consider contracting with them! Even if they’re not #1 on our list, it’s important that you work well with your marketing partner.
It has the potential to pay off in a big way down the road.
Do You Have Questions about Manufacturing SEO?
For more information on manufacturing and industrial SEO, feel free to contact us! We’re also happy to discuss our listings and provide more information to help you make a decision.