Houston is one of the most well-known cities in the world. Whether people know it from NASA’s Apollo program or the city’s help during the Hurricane Katrina crisis, everyone has at least heard the name Houston, Texas.
Houston also has the economy to match its fame. From small businesses to nationwide corporations, Houston is home to a seemingly endless number of businesses.
To serve that growing economy, Houston is also home to hundreds — if not thousands — of marketing agencies.
So how do you choose the right agency for your business?
We’ve evaluated and compiled a list of the 10 best SEO agencies in Houston. You can start your search for an SEO partner with our list below!
The 10 Best SEO Agencies in Houston
Full Time Employees
|1||*****||Saenz Digital||Website||$$$||Houston, Texas||1-10|
|4||***||triHead, LLC||Website||$$$$$||Houston, Texas||11-25|
|7||***||Authority Solutions||Website||$$$||Houston, Texas||1-10|
|8||***||TopSpot Internet Marketing||Website||$$$||Houston, Texas||51-100|
|9||**||Over the Top SEO||Website||$$$$||Houston, Texas||1-10|
|10||**||SEO Houston Pros||Website||$$$$||Houston, Texas||1-10|
Why Does SEO Matter for Houston?
Because Houston is home to so many businesses, all of those businesses are fighting to market themselves in the same city.
That reduces the amount of ad space available for every company, and it also drives prices sky high.
Because of that, at some point you’ll see diminishing returns from advertising on billboards, television commercials, and even radio ads. The prices are already so high that it’s hard for smaller companies to get the word out about their businesses.
That’s where SEO comes into play.
Instead of taking up physical space, costing loads of money, and displaying for a short time, SEO gives you the power to constantly promote your business online.
You do this by following the quality guidelines that Google and other search engines have established for their algorithms. By creating a website, following those standards, and regularly adding new information, Google will passively advertise your business for free.
SEO costs a fraction of traditional advertising, even when you hire someone to make and market your website. It’s also always on display because Google never shuts down. And best of all, it’ll even help small businesses earn the revenue they need for growth.
All you need is a strong website.
But to get that website, you need the perfect SEO partner.
How to Pick Your Houston SEO Partner
By looking at this list, you’ve already started your search for your ideal SEO partner. Next, you have to nail down your options.
We suggest looking at the information we’ve given on this list like company size and cost estimate. Create a short list of agencies that meet your criteria for how you want to start an SEO campaign.
That could be company size, which speaks to the number of experts and employee-hours a company has on the average day.
But you might also be concerned about price, which is smart. If you don’t have a big marketing budget, you don’t want to spend $100,000 on a new website without knowing you’ll recoup the costs quickly.
With SEO, it’s all but guaranteed you’ll earn that money back no matter what. But you’ll earn it back over time. So if you don’t have much to spend toward initial costs, stick with an agency that’s more affordable!
You should have a short list of between 5 to 15 agencies after this step.
Next, it’s time to take a look at each agency’s website.
Once you’re there, check out three key pages: the homepage, About page, and Testimonials page.
The homepage should have a modern appearance and work as advertised. Every link should be clickable, every menu should respond to your mouse cursor, and the site itself should adapt to the device you’re using to view it.
Take some time to play around with each agency’s homepage to see if it meets your standards. If it looks old, drab, or behind the times, scratch that agency off your list.
If they can’t keep their own website up to date, can you really trust them with yours?
The About page is also important.
A good About page will have the company’s values, photos of the team, and an overall attractive design. It’ll mention the company’s brand a lot, too.
If an About page just has some stock photos and a few sentences, then that SEO agency probably doesn’t take pride in its own site.
If they’re not proud of what they do for themselves, will you be proud of what they do for you?
We recommend removing any agencies from your list that don’t meet your criteria.
Last, check out the Testimonials page of every agency.
A good agency will have 50 testimonials. A great agency will have 100. A legendary agency will have upward of 300 because of the outstanding products they deliver to their clients.
With that in mind, look for the quantity of testimonials from every agency. Also look at some of the clients’ names and compare them to the company employees.
If an agency has a lot of testimonials, but all of the clients have the same last name as team members, you know something’s not quite adding up.
A reputable agency will have a diverse background of testimonials with clients from every industry. If you don’t see that, don’t let an agency move to the next step!
Now, your short list should be down to two or three agencies.
Contact each one of them directly and ask how they’d approach marketing your business.
If you get along with an SEO agency, that’s great! But if you butt heads, consider moving on.
This is important because most SEO contracts last about a year. So if you sign onto a year-long contract with an agency that doesn’t get along with you, you know it’ll be a rough year.
Instead, look for agencies that are knowledgeable, but not pushy. They should be helpful, but not overbearing. And they should absolutely listen to your needs before recommending services — otherwise, they’re probably in it for the money.
Need Help Finding Your SEO Partner?
If you just can’t decide on an SEO partner in Houston, we’re here to help! Feel free to ask us about SEO, our methodology, or our rankings at any time.